More accuracy in product development
DESIGN CONCERN is one of Denmark’s leading experts within user-driven innovation. User-driven innovation (UDI) is a systematically approach to generation of ideas to new products, services, marketing-/sales concepts and business models, which focus on and thereby fulfil the real user-needs.
User-driven innovation
‘User-driven innovation is about gaining more accuracy in the work with innovation and thereby increasing the likelihood of hitting the needs of the market and minimising the companies’ risks’. Quote from The Business and Construction Board (BCB)
3 insights to success: User needs, technology and business perspective
User driven innovation processes are inspired by user needs – both recognized and non-recognized. In addition to that you need two other significant insights to succeed: Technological skills to develop and produce the required product or service and business skills to create a commercial success.