How to develop items for the 50+ group
DESIGN CONCERN has through several years worked with a range of specific target-oriented senior segments. The accumulated knowledge in connection with these projects has been deepened and supplemented with an extended knowledge-base regarding segments in the 50+ target group.
The knowledge-base focuses on
- life values
- physical and physiological health
- approaches to technology, sustainability, tools, costs
- design, functionality, aesthetic
- health
- age
- diet, smoking, alcohol, exercise
- needs (regarding age)
- solutions (regarding age)
The knowledge-base are used as data basis for new product developments and communication tasks, but will also be available for our interested customers.