The customer
Terma is a high-tech global company, which has specialised in systems and solutions regarding communication, radar technology, space travels and defence industry.
The task
Terma wanted a new brochure design, which would be more eye-catching in its imagery and would to a larger extend show the customers, that Terma knows their home turf from within and therefore will be qualified as a supplier of their new radar technology.
The solution
Many of Terma’s products are used in demanding environments, where human lives and great material assets are at stake. This ‘mission critical’ reality is reflected in the visual narration, DESIGN CONCERN has developed for Terma’s new line of brochures.
There is focus on dramatic angles and haze effects in images, which underpin the challenging weather conditions the SCANTER radar is specialised to work under. The red signal colour and circle shaped radar display are used as graphical eye-catchers.
DESIGN CONCERN delivered:
- Visual storytelling
- Graphic design
- Advanced image editing
- Artwork finishing
The result
The new line of brochures has been well welcomed and is expected to prepare the ground for a dialogue with potential customers.